What Makes A Good Business: The Robustness Ratio
In my last article, I looked at one of the qualities that makes a good business, pricing power. This isn’t the only factor investors need to consider when analysing a company’s quality. Many companies have pricing power, but that does not guarantee success. As well as pricing power, a business must also produce something customers want and provide value for consumers. There’s no point in having pricing power if you can’t bring customers in the door. Two strategies There are…